Here's another little trick most grocery stores use to tempt consumers into spending more money. A lot of times, they put their most expensive items in the middle of their shelves, where our eyes naturally tend to fall. However, if you can force yourself to be a more conscious shopper, then you might just start noticing a lot more deals the next time you head to your local supermarket.
Try forcing yourself to look high and low when you're out shopping or even going for the store brand, which isn't always displayed as prominently as you might think.