It says a lot about our society nowadays that tweeting about a problem may just solve it quicker and more efficiently than actually going through the official process of submitting a complaint. What it says, we're not quite sure; but it says something. So take this tip to heart: next time you run into an issue with your airline, try tweeting about it instead of just frantically looking for someone to complain to.
Social media is an excellent way to spread news quickly, and many big brands, such as airlines, have employees actively monitoring anything regarding the brand. Just don't forget to use hashtags to get their attention!