It would be interesting to know how this man managed to get himself wrapped up (pun intended) in such a sticky situation (pun intended). Either he lost a bet while he was out camping with his friends, or he is a very, very deep sleeper and this was done to him while he was asleep and knocked out after a long day's hike. Either way, that can't be comfortable for long.
He seems to be taking it quite well, however, and it looks like he is actually smiling a little bit in the picture. Maybe they were all surprised that the duct tape even worked in the first place.