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Bring the Mat but Don't Use It

In case you ever want to make sure that your book is kept very comfortable while camping, this Econo camper mat is the perfect thing for you (and your book). Although you may be led to believe that this mat is perfect for you, if you are judging its usefulness by the advertisement on the cover of the packaging, it may be better suited for books and you should just remain on the ground.

Maybe they are actually just trying to promote staying on the grass and enjoying nature while you are camping and just to bring along this mat in case you get uncomfortable.